PUTUMAYO WORLD MUSIC
Putumayo World Music was established to introduce people to the music of the world's cultures. The label grew out of Putumayo clothing company, founded in 1975 and launched in 1993. In the past 17 years, the label has become known primarily for its upbeat and melodic compilations of great international music characterized by the company's motto: "guaranteed to make you feel good!"
Putumayo’s CD covers feature the distinctive art of Nicola Heindl, whose colorful, folkloric style represents one of Putumayo's goals: to connect the traditional to the contemporary. By combining appealing music and visuals with creative retail marketing, Putumayo has developed a unique brand identity, a rarity in today's artist-based music industry.
Putumayo is considered a pioneer and leader in developing the non-traditional market. A large portion of its target audience consists of "Cultural Creatives," a sociological and lifestyle term for 50 million North Americans and millions more around the world with an interest in culture, travel and the arts.
Skip to PUTUMAYO KIDS or browse the Putumayo catalogue by title here.
